{"id":77,"date":"2011-11-04T15:18:47","date_gmt":"2011-11-04T15:18:47","guid":{"rendered":"http:\/\/marketingandprclinic.com\/?p=77"},"modified":"2012-02-11T22:32:27","modified_gmt":"2012-02-11T22:32:27","slug":"are-you-thinking-of-setting-up-a-new-business-or-working-with-someone-who-has","status":"publish","type":"post","link":"http:\/\/marketingandprclinic.com\/?p=77","title":{"rendered":"Are you thinking of setting up a new business? Or working with someone who has?"},"content":{"rendered":"

\"bloglovin\"<\/a><\/p>\n

\"\"I have been meeting some fascinating people, mainly in Devon, many of whom are tempted to take the big step and set up a new business. \u00a0I have started to develop \u00a0a quick way of telling whether I think they are up for the challenge, which helps me decide if I should be working with them. \u00a0My mental checklist is as follows:<\/p>\n

1) Good innovators and creators<\/em><\/span>: Some people have a strong history of creating, and starting things on their own. \u00a0From selling freshly caught mackerel on the beach as children, through to doing 3 jobs whilst paying their way at University, to creating additional revenue streams alongside their “day job.” \u00a0The skills acquired are those of immense resourcefulness of successfully building something from nothing.<\/p>\n

2) Thought and planning<\/em><\/span>: Successful entrepreneurs have thought, or more likely dreamt, about running their businesses from a long time, and are not acting on a whim. \u00a0They are deliberate in their intention, and have fully thought through the possible serious downsides.<\/p>\n

3) Excitement<\/em><\/span>: They are excited. \u00a0Genuinely thrilled that they are working on something that they have created. \u00a0Getting them to talk about anything else is actually quite difficult!<\/p>\n

4) Resourceful:<\/em><\/span> The business owners also are fantastic at turning their hand at whatever is needed. One minute product developing, the next on business development, the following day cleaning the loo’s! \u00a0In start ups there are simply too many roles and too few people to do them. \u00a0So the ones that are working well are where the business owners are experts in their fields, and importantly are willing to step out of their comfort zone and roll up their sleeves!<\/p>\n

5) Good at prioritising:<\/em><\/span> And finally, I had a boss once who called projects “The Big Rocks (TBR’s).” \u00a0It is really important new start ups identify “TBR’s” and prioritise them, \u00a0keep them running to budget, and to time. \u00a0Smaller, less important tasks should be only completed once TBR’s are in good shape.<\/p>\n

If you look out for these little clues when working with a new start up, hopefully you will avoid wasting time on ones that have simply not had enough planning time or a strong enough desire to succeed.<\/p>\n

Lucy Goaman<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

I have been meeting some fascinating people, mainly in Devon, many of whom are tempted to take the big step and set up a new business. \u00a0I have started to develop \u00a0a quick way of telling whether I think they … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[12,11,7],"_links":{"self":[{"href":"http:\/\/marketingandprclinic.com\/index.php?rest_route=\/wp\/v2\/posts\/77"}],"collection":[{"href":"http:\/\/marketingandprclinic.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/marketingandprclinic.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/marketingandprclinic.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/marketingandprclinic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=77"}],"version-history":[{"count":7,"href":"http:\/\/marketingandprclinic.com\/index.php?rest_route=\/wp\/v2\/posts\/77\/revisions"}],"predecessor-version":[{"id":350,"href":"http:\/\/marketingandprclinic.com\/index.php?rest_route=\/wp\/v2\/posts\/77\/revisions\/350"}],"wp:attachment":[{"href":"http:\/\/marketingandprclinic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=77"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/marketingandprclinic.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=77"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/marketingandprclinic.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=77"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}