Bold Marketing

Just wanted to clock in! All fine here at the Marketing and PR Clinic, just been a busy few months.. sorry I have not been regularly blogging.

I have been spending my time with a wide range of businesses, mainly in Devon, from commercial agents, new product developers, charities, beauty brands, schools, and health and fitness businesses.

A similar theme amongst clients at the moment seems to be emerging. I am noticing an increased willingness to be bold and take risks with new product extensions, partnerships or simply in looking at new ways of doing business.

Often it is the marketing department that pushes decision makers into trying all things news, and now visionary thinking and willingness to take risks appears to becoming wider spread amongst businesses.

I am sure this is not just me noticing this shift, and I would really like to hear from others on whether they too are seeing businesses taking a more positive approach to taking risks, and decision makers beginning to enjoy being more bold in their marketing, to ensure their competitive advantage.

Is this the beginning of the end of austerity marketing?

 

Lucy Goaman

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