Paul and Joe Spring 2012…

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Paul & Joe’s spring 2012 Meow! makeup collection can now be previewed. The line celebrates the Paul & Joe’s 10th anniversary, and the inspiration of the collection is the founder’s love of cats.

I am sure most of you are familar with this line of products, and their fusion of the Parisian philosophy of enjoying life, mirrored with its kitsch, retro-chic packaging.

For innovation seekers check out the new Blusher Sticks (£21 each)… they’re shaped like cats! They come in shades: Glamour Puss (soft beige), Minou (pastel pink) and Cat Fight (energetic tangerine).

And the the lipsticks have inprints of paw prints on the lipstick bullet. They come in shades: Glamour Puss (soft beige), Minou (pastel pink) and Cat Fight (energetic tangerine)!! Don’t you love it!

The line is launching on 1st February, so when you get your paws on the products, do let me know what you think!

Great packaging innovation

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Mark Main Squeeze Lip Glosses

A great new piece of packaging for the cosmetic industry from Avon Cosmetics.  I saw this for the first time today.  Move over Juicy Tubes, these sheer, high shine lipglosses are housed in the centre of this limited edition disc.  You simply flip open the silver top and underneath is the lipgloss applicator – ingenius.

For those in the christmas shopping mood, this is a great stocking filler.

For those developing ranges for 2012, this is a great piece of gadgetry packaging.

mark Main Squeeze Lipgloss 005 mark Main Squeeze Lipgloss Review, Swatches, Photos

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