Latest Beauty Trends – March 2012

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Spring is here! Daffodils are in the garden, the sun is shining and Fashion week has hit New York, London and Milan

This month’s Istream Video and Report are now ready for you to view – go and check out the latest launches and trends on our updated website: www.informationstream.co.uk .

It was really hard to pick just a few highlights this month as the report is full of great innovative new products, here are just a few:

ckOne to launch its own Beauty brand in April this year containing over 130 skus.. one to look out for.

Astalift by Fujifilm is due out here in March.

SkinKiss tights – tights impregnated with self tan .

Fashion Week rundown from New York, London and Milan along with Pantones colour predictions for Aut/Win 2012/13

McCain launch bus stop signs that give off heat and scent to promote their new Jacket Potato range

Jennifer Lopez new scent JLo Glowing has a light up mechanism when the spray is engaged

This month we see additions to the brightening and lightening phenomenon that has filtered over from Asia;  Giorgio Armani, Chanel, Shiseido and Sisley all are launching or have already on the market a product in this category and this month Shu Uemura added a brightening cleanser to that mix.

Hyaluronic Acid and Collagen have been the two magic ingredients for youthful skin for a while now and we are seeing ever new ways of these two wonder ingredients being delivered.

This month sees the Collagen drink Collagen Gold selling over 2,000 units a week in Boots and chemists have found a new ingredient to boost the skin’s own production of Hyaluronic acid as opposed to applying it topically so watch out for this in future formulations.

Following the success of lip tattoos from Violent lips this month sees Eye tattoos emerging onto the market, the more mainstream with Eye Rock and the trend driven Phyllis Cohens range.

Face Lace which debuted at Londons Fashion Week. Its all here and much more, dive in now to find out everything you need to know to stay ahead of the game.

If you haven’t subscribed yet to Istream contact us now to get exclusive access to the monthly industry updates by calling + 00 44 (0) 7974431285 or contact lucy@informationstream.co.uk.

 

Simply Brilliant Beauty Innovation

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Some products are so simple, that they need very little explaining.

I love simplicity, and the smart innovation this month is from Avon, The Professional Perfect Eyes Kit.

I have worked on many make-up brands and the continual consumer issue was based on lack of confidence behind trying new looks, which was founded on people being unsure how to create a new look. Well Avon have quite simply taken the guesswork out of creating a new eye look.


The kit clearly shows you how to highlight, accent, contrast, and line eyes in a few simple steps. And the product is so cleverly designed that you can see exactly where you should be applying those shades.

Simply brilliant.

Mobile Marketing – notes from a train journey!

 

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As we close the first month of 2012, with plans for the year in progress, I am sure most businesses are undergoing some change. With economic and EU/UK political uncertainly pulling down, developments in technology are continuing to push businesses up into new territories and marketing opportunities.

I am watching with interest, and working with businesses on the impact that mobile technology is having on their brand and marketing planning. The consumer need for full integration of marketing and communication platforms can create its challenges in our ever-increasing mobile world!

Indeed, as I write this, I am sitting on the 6.05am Tiverton Parkway to Paddington train. I have just seen an ad for the new liquid foundation (will explain all in a future blog – but a long overdue launch from a great brand!) in a magazine, use the QR code that is displayed to find out further details on line, then check on comparison sites where I can make the cheapest purchase, and then order the item to be delivered to my home address the following day.

I have a sip of my decaff coffee (milk and a sweetener) and then move onto checking out some of my favourite (in terms of marketing) fashion brands.

I am a fan of H&M at the moment. Typically a high street retail business model, the brand is making giant leaps with digital media to drive sales.

They are experimenting with virtual changing rooms, customer service Twitter feed, linking their e-commerce site to You Tube and blogs. I sit here working out what I should treat myself to, need something great to wear with my new foundation!

Taking it one step further, is Needle. This is great and I am sure will become an essential marketing tool for UK brands.

Needle puts customers who are looking for product information and recommendations directly in touch with product experts. And here’s the clever part. The product experts are other people who use their products – the brand’s most passionate fans, recruited from social media sites like facebook and Twitter. The theory here is that these “fans” who use the products will offer better advice than any call centre. Advice is given through online text, video or voice chats. As a thank you to the “fans,” the brands allow the experts to earn points – which in turn is used to buy more products from the brand, growing their expertise! According to Needle, a chat with a Needle product expert is “the equivalent of having a personal shopper giving real-time reviews and recommendations to your customers based on rich, interactive dialogues.

Catching the train has never been so much fun!

Paul and Joe Spring 2012…

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Paul & Joe’s spring 2012 Meow! makeup collection can now be previewed. The line celebrates the Paul & Joe’s 10th anniversary, and the inspiration of the collection is the founder’s love of cats.

I am sure most of you are familar with this line of products, and their fusion of the Parisian philosophy of enjoying life, mirrored with its kitsch, retro-chic packaging.

For innovation seekers check out the new Blusher Sticks (£21 each)… they’re shaped like cats! They come in shades: Glamour Puss (soft beige), Minou (pastel pink) and Cat Fight (energetic tangerine).

And the the lipsticks have inprints of paw prints on the lipstick bullet. They come in shades: Glamour Puss (soft beige), Minou (pastel pink) and Cat Fight (energetic tangerine)!! Don’t you love it!

The line is launching on 1st February, so when you get your paws on the products, do let me know what you think!

Winter Wonderland – Selfridges

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Selfridges is enjoying the success of their revolutionary window display for its 2011 Christmas season. Epitomising this year’s White Christmas theme, the Oxford Street windows create a true winter wonderland in the heart of the capital.

Amazingly, the windows are musical! Each window has been turned into oversized music boxes, my favourite are the ones playing re-worked Christmas carols. Shoppers are getting interactive with the windows, as each pane is equipped with a state-of-the-art touch-screen wind-up system to control the track.

Russ Jones and Scott King from Condiment Junkie, the London-based creative outfit behind the technology, explain more about this global innovation:

“First, the new system plays music through, not from, the windows – using the glass pane itself as the loudspeaker. Additionally, the system is devised in such a way that although each window plays a different tune, customers are able to listen to the track without interference from the music being played through the next window.”

Then take a wander inside the store, and head for White Wonders – the ultimate destination for all beauty and fashion junkies. All the products in White Wonders, are, as expected, on theme, and are the most beautiful white products available, many made exclusively for Selfridges.

If you are a retailer, have you transformed your window space this Christmas, and have given your shoppers a novel Christmas experience, I would love to hear about it.

Great packaging innovation

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Mark Main Squeeze Lip Glosses

A great new piece of packaging for the cosmetic industry from Avon Cosmetics.  I saw this for the first time today.  Move over Juicy Tubes, these sheer, high shine lipglosses are housed in the centre of this limited edition disc.  You simply flip open the silver top and underneath is the lipgloss applicator – ingenius.

For those in the christmas shopping mood, this is a great stocking filler.

For those developing ranges for 2012, this is a great piece of gadgetry packaging.

mark Main Squeeze Lipgloss 005 mark Main Squeeze Lipgloss Review, Swatches, Photos

If you work in the beauty industry, you maybe keen to know more about a new subscription service.  Every month IStream provide a super edited 5 minute video of the greatest launches and innovations in the beauty world, alongside a report detailing all the trends,  and a presentation script, should you wish to present the video internally in your organisation.  It’s all you need to become the beauty expert in your company, or maintain that status!

If you want to be one of the first to get access to this new service, please complete the form below.

 

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