Cowshed’s Calf – Cheeky! Posted on September 24, 2013 by admin27 Reply Beauty brand Cowshed is celebrating their 15th birthday by launching a new brand, Cheeky. Cheeky is to take High Street distribution, plus stand alone stores. Think manicures and blow-drys that are quick on time, cheap on cash but with no compromise on quality, launches end October. Positioning is spot on. Lucy Goaman