Cowshed’s Calf – Cheeky!

Beauty brand Cowshed is celebrating their 15th birthday by launching a new brand, Cheeky. Cheeky is to take High Street distribution, plus stand alone stores. Think manicures and blow-drys that are quick on time, cheap on cash but with no compromise on quality, launches end October. Positioning is spot on.

 

Lucy Goaman

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