Cowshed’s Calf – Cheeky!

Beauty brand Cowshed is celebrating their 15th birthday by launching a new brand, Cheeky. Cheeky is to take High Street distribution, plus stand alone stores. Think manicures and blow-drys that are quick on time, cheap on cash but with no compromise on quality, launches end October. Positioning is spot on.

 

Lucy Goaman

Latest Beauty Trends – March 2012

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Spring is here! Daffodils are in the garden, the sun is shining and Fashion week has hit New York, London and Milan

This month’s Istream Video and Report are now ready for you to view – go and check out the latest launches and trends on our updated website: www.informationstream.co.uk .

It was really hard to pick just a few highlights this month as the report is full of great innovative new products, here are just a few:

ckOne to launch its own Beauty brand in April this year containing over 130 skus.. one to look out for.

Astalift by Fujifilm is due out here in March.

SkinKiss tights – tights impregnated with self tan .

Fashion Week rundown from New York, London and Milan along with Pantones colour predictions for Aut/Win 2012/13

McCain launch bus stop signs that give off heat and scent to promote their new Jacket Potato range

Jennifer Lopez new scent JLo Glowing has a light up mechanism when the spray is engaged

This month we see additions to the brightening and lightening phenomenon that has filtered over from Asia;  Giorgio Armani, Chanel, Shiseido and Sisley all are launching or have already on the market a product in this category and this month Shu Uemura added a brightening cleanser to that mix.

Hyaluronic Acid and Collagen have been the two magic ingredients for youthful skin for a while now and we are seeing ever new ways of these two wonder ingredients being delivered.

This month sees the Collagen drink Collagen Gold selling over 2,000 units a week in Boots and chemists have found a new ingredient to boost the skin’s own production of Hyaluronic acid as opposed to applying it topically so watch out for this in future formulations.

Following the success of lip tattoos from Violent lips this month sees Eye tattoos emerging onto the market, the more mainstream with Eye Rock and the trend driven Phyllis Cohens range.

Face Lace which debuted at Londons Fashion Week. Its all here and much more, dive in now to find out everything you need to know to stay ahead of the game.

If you haven’t subscribed yet to Istream contact us now to get exclusive access to the monthly industry updates by calling + 00 44 (0) 7974431285 or contact lucy@informationstream.co.uk.

 

Over 200 sites live in 2 months!

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The team at White Label Greeting Cards (WLGC) are delighted with their first 2 months since launch.  In this short time we have 239 sites now already live! 

Some of the partners are recognised brands, whereby they have just plugged a WLGC personalised greeting card site within their website, talking about the new product offering to their already established audience. 

Other entrepreneurial partners have used the WLGC technology to create a brand new business.

We are delighted that 2 charities are now using the service, Devon Air Ambulance and Community Foster Care, and both are now creating news about their new online greeting card shops within their marketing campaigns, to all their fabulous supporters.

Great start.

For other charities wishing to create a new revenue stream, FREE of charge, please get in touch.

Lucy Goaman

lucy@whitelabelgreetingcards.com

www.whitelabelgreetingcards.com

07974 431285

Detox from head to toe

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Sshh…

I have been, on the quiet, testing Detox Foot Patches. And I am so grossed out about the results, that I have delayed posting this! And you will see why.

But I have chosen to share this with you, as I actually loved them!!

I have, like many in the beauty industry, tried bucket loads of products over the years. But this is one that was not on my radar, until I saw a box of Silver Detox Patches in a reduced bay at my local shop from £24.99 to £5.

I love a bargain, as much as I love trying out new products. And especially detox ones that do not require me to drink watered down cider vinegar or a litre of green tea everyday.

I read the box before I began, and was informed that Silver Detox is recommended by the Japanese Associaton of Preventive medicine for Adult Disease. A good start.

There are four interesting ingredients in this product.

1) The lead ingredient in the product is the Agaricus mushroom from Brazil – this meant nothing to me. Further exploring lead me to discover that this is actually a very special mushroom, rich in polysaccharide compounds, which assist in boosting the immune system.

2) The wood vinegar is from Eucalyptus, Bamboo & Oak tree sap. The dried sap from these trees is believed to absorb toxins through the skin and has detoxing and sterilising properties. In the product it provides great absorbing power and helps absorb toxins released through the skin.

3) Tourmaline Origin improves circulation, relieves stress, increases mental alertness and strengthens the body’s immune system.

4) Beta Glucan is a natural compound that triggers an immune response in the body, which builds a better system of defence against viral, bacterial and parasitic invaders. It enhances macrophage activity ~ macrophages ingest bacteria and cell debris.

The theory is that the pads stimulate the nerve endings in the feet, draw out the toxins, and pass their cleansing powers into the body’s system.

All sounded like a good marketing, so I put the theory to the test.

First of all, I cleaned my feet, and did as I was told and applied the patches before going to bed. The patches look like extra large tea bags, which are them adhered to an equally oversized plaster! One patch is applied to the sole of each foot. I then wore a pair of socks to make sure that the patches did not come off overnight, which would have ruined my little experiment! With my box of 10 patches, I repeated this for five consecutive nights.

The patches before a night’s sleep

And, are you ready for this? The patches in the morning looked like this!

Now there is something hugely satisfying about seeing results. Usually in the beauty industry that is often along the lines of skin looking more glowing, dewey, less wrinkled.

But the results I was seeing morning after morning gave me a real thrill. I really felt that the product was working. I felt that it was giving me a damn good detox. I felt cleaner – which is an odd thing to feel, especially as I was waking up to absolutely disgusting looking pads on my feet! But it was very cleansing to know that the gunk was now on the pads and not in my body! And interestingly each morning the pads did get noticably slightly lighter in colour, which was making me believe that the level of toxins in my body was reducing.

I enjoyed using this product, and I am convinced that it really did work. I woke up very refreshed, and slept better than normal. I felt detoxed from head to toe!!

And I was 4 lbs lighter on the scales. One happy customer.