New from Nivea – New for Gifting

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Nivea have just made a giant leap in the mass gifting market.

In a previous life, I was responsible for Gifting at Procter and Gamble, and have since maintained a huge interest in the beauty gifting marketing.

I am really impressed with Nivea this Christmas.

In conjunction with a facebook app (created by Agency Republic), Nivea, with the skincare brand’s ‘Feel Closer’ positioning (created by Draftfcb), have enabled shoppers to make Nivea giftsets a more thoughtful gift.

Consumers can use the app to buy and send a friend a Nivea gift set, which will be wrapped in personalised wrapping paper featuring photos they have both been tagged in on Facebook.

The free wrapping paper will can also include comments they have made on each other’s Facebook walls in a strategy that aims to conjure up thoughts the friends have shared and memories of the fun times had together.

The Beiersdorf-owned brand first launched its ‘Feel Closer’ positioning in August in an attempt to shift brand perceptions and re-engage women.
It hopes to target women aged 30-54 by encouraging the use of Facebook to share “moments of closeness” by uploading photos and liking, sharing and commenting on other people’s pictures.

With gift packs ranging from £6 to £13, the campaign offers affordability, but it’s the personalized wrapping paper that will entice custom.

During a time when there is concern with the growing commercial closeness of facebook and certain brands, I think Nivea have got this one right.

Great packaging innovation

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Mark Main Squeeze Lip Glosses

A great new piece of packaging for the cosmetic industry from Avon Cosmetics.  I saw this for the first time today.  Move over Juicy Tubes, these sheer, high shine lipglosses are housed in the centre of this limited edition disc.  You simply flip open the silver top and underneath is the lipgloss applicator – ingenius.

For those in the christmas shopping mood, this is a great stocking filler.

For those developing ranges for 2012, this is a great piece of gadgetry packaging.

mark Main Squeeze Lipgloss 005 mark Main Squeeze Lipgloss Review, Swatches, Photos

If you work in the beauty industry, you maybe keen to know more about a new subscription service.  Every month IStream provide a super edited 5 minute video of the greatest launches and innovations in the beauty world, alongside a report detailing all the trends,  and a presentation script, should you wish to present the video internally in your organisation.  It’s all you need to become the beauty expert in your company, or maintain that status!

If you want to be one of the first to get access to this new service, please complete the form below.

 

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Beauty Trends

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Watch this space!  Do you work in the beauty market and wish someone could give you a super edited 5 minute video of the greatest launches and innovations in the beauty world over the month, and track the trends for you?   It’s all you need to become the beauty expert in your company, or maintain that status!

If you want to be the first to get access to this new service, please complete the form below.

 

*(denotes required field)

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